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Case VI: Changing with the Times: AutoNavi’s Autonomous Development

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China's Technology Innovators

Part of the book series: Management for Professionals ((MANAGPROF))

Abstract

As one of China’s front-runners in mobile Internet services, every move that AutoNavi makes attracts public attention.

The case was developed by Professor Zhu Xiaoming and Case Writer Li Yang and Ni Yingzi of China Europe International Business School. The case was developed to provide the basis of classroom discussion rather than to illustrate effective or ineffective handling of a management situation.

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Notes

  1. 1.

    Zhang [1].

  2. 2.

    Zhou [2].

  3. 3.

    He [3].

  4. 4.

    Refer to the recruitment information on baixing.com, 58.com and ganji.com.

  5. 5.

    He [3].

  6. 6.

    “AutoNavi CEO Cheng Congwu: A Mapping Life Started from a ‘Cowherd’ in Jingshan”, Chutian Golden News, May 16, 2013.

  7. 7.

    AutoNavi’s official website: http://www.autonavi.com/.

  8. 8.

    Research Institute of China Investment Securities: “NavInfo: Growth Confirmed, Boom to Be Expected”, p5w.net, September 13, 2010.

  9. 9.

    2009 Annual Report of China’s Factory-installed Navigation Market, Enfodesk, Analysys International.

  10. 10.

    2009 Annual Report of China’s Factory-installed Navigation Market, Enfodesk, Analysys International.

  11. 11.

    Huang [4].

  12. 12.

    Research Institute of China Investment Securities: “NavInfo: Growth Confirmed, Boom to Be Expected”, p5w.net, September 13, 2010.

  13. 13.

    “AutoNavi CEO Cheng Congwu: Mobile Application as A Strategic Priority”, Sina Tech “Global Mobile Internet Conference”, http://tech.sina.com.cn/i/2014-05-05/16139359437.shtml, May 5, 2014.

  14. 14.

    Wang [5].

  15. 15.

    “AutoNavi Cheng Congwu: LBS as the Basic Resource of Mobile Internet”, qq.com, September 13, 2012.

  16. 16.

    Xiao and Luo [6].

  17. 17.

    “AutoNavi Cheng Congwu: LBS as the Basic Resource of Mobile Internet”, qq.com, September 13, 2012.

  18. 18.

    Cheng [3].

  19. 19.

    “AutoNavi CEO Cheng Congwu: Mobile Application as a Strategic Priority”, Sina Tech “Global Mobile Internet Conference”, http://tech.sina.com.cn/i/2014-05-05/16139359437.shtml, May 5, 2014.

  20. 20.

    “AutoNavi CEO Cheng Congwu: Mobile Application as a Strategic Priority”, Sina Tech “Global Mobile Internet Conference”, http://tech.sina.com.cn/i/2014-05-05/16139359437.shtml, May 5, 2014.

  21. 21.

    “AutoNavi CEO Cheng Congwu: Mobile Application as a Strategic Priority”, Sina Tech “Global Mobile Internet Conference”, http://tech.sina.com.cn/i/2014-05-05/16139359437.shtml, May 5, 2014.

  22. 22.

    Cheng [3].

  23. 23.

    Cheng [3].

  24. 24.

    Zhang [7].

  25. 25.

    “AutoNavi Mapping’s Open Platform Product Director Fang Fang: Map Platform’s Open Practice”, CSDN, August 30, 2013.

  26. 26.

    “AutoNavi CEO Cheng Congwu: Mobile Application as A Strategic Priority”, Sina Tech “Global Mobile Internet Conference”, http://tech.sina.com.cn/i/2014-05-05/16139359437.shtml, May 5, 2014.

  27. 27.

    Zhou [8].

  28. 28.

    In addition to its own map division, Tencent also has a stake in Sogou Map. On September 16, 2013, Tencent acquired 36.5% of Sogou’s equity capital on a fully diluted basis for US$ 448 million.

  29. 29.

    Enfodesk, Quarterly Research Report on China’s Mobile Map App Market, Q3 2013.

  30. 30.

    Zhang [7].

  31. 31.

    “AutoNavi CEO Cheng Congwu: Mobile Application as A Strategic Priority”, Sina Tech “Global Mobile Internet Conference”, http://tech.sina.com.cn/i/2014-05-05/16139359437.shtml, May 5, 2014.

  32. 32.

    “AutoNavi CEO Cheng Congwu: Mobile Application as a Strategic Priority”, Sina Tech “Global Mobile Internet Conference”, http://tech.sina.com.cn/i/2014-05-05/16139359437.shtml, May 5, 2014.

  33. 33.

    “AutoNavi CEO Cheng Congwu: Mobile Application as a Strategic Priority”, Sina Tech “Global Mobile Internet Conference”, http://tech.sina.com.cn/i/2014-05-05/16139359437.shtml, May 5, 2014.

  34. 34.

    “The AutoNavi Map Effect”, Business Review, April 8, 2014.

  35. 35.

    “AutoNavi Launches Offline Navigation—A Shift towards ‘Gateway’ to Daily Life Services”, ifeng.com, April 11, 2014.

  36. 36.

    “Five Challenges Facing Alibaba after Its Acquisition of AutoNavi”, Sohu IT, February 12, 2014.

  37. 37.

    “Tencent’s Investment in NavInfo Divides Map Market into Two Camps”, qq.com, May 6, 2014.

  38. 38.

    “Renaissance of AutoNavi: Yu Yongfu Take the Reins, Refocus on Map Business”, DoNews, September 24, 2014.

  39. 39.

    “Qoros Auto Builds Leading In-dash Information & Entertainment System”, mycar168.com, May 23, 2013.

  40. 40.

    “The Times for AutoNavi Automotive Navigation”, China.com, April 24, 2014.

  41. 41.

    Yu [9].

  42. 42.

    Yu [10].

References

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Author information

Authors and Affiliations

  1. China Europe International Business School, Shanghai, China

    Xiaoming Zhu

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  1. Xiaoming Zhu
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Correspondence to Xiaoming Zhu .

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© 2018 Springer Nature Singapore Pte Ltd and Shanghai Jiao Tong University Press

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Zhu, X. (2018). Case VI: Changing with the Times: AutoNavi’s Autonomous Development. In: China's Technology Innovators. Management for Professionals. Springer, Singapore. https://doi.org/10.1007/978-981-10-5388-7_6

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