Abstract
Sustainability cannot be secured without a joint effort. From cleaner production to responsible sourcing and conscious consumption, a long-term perspective should be embarked. Accordingly, it is timely to interrogate to what extent luxury fashion could inquire more sustainable solutions and embrace sustainability. Luxury fashion could inspire and pursue quality, longevity and exclusivity in order to go confidentially towards achieving sustainability. In this vein, this chapter examines how sustainable luxury could lead to a reduction in resource consumption while authentically improving quality, and durability. What a luxury brand does today will be part of its heritage within fifty years, fostering sustainability can therefore become as equally important as the heritage. To this end, this chapter introduces sustainability and fashion paradox. Thus, a novel perspective is brought with an explanation of the degree to which luxury fashion could indeed have a positive impact on sustainability through design, local resource utilization, innovation, and longevity.
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Acknowledgements
This research was conducted within the framework of the European Doctorate in Industrial Management (EDIM). This doctorate program is funded by European Commission’s the Education, Audio-visual and Culture Executive Agency (EACEA), under Erasmus Mundus Action 1 programs.
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Karaosman, H., Morales-Alonso, G., Brun, A. (2017). Strike a Pose: Luxury for Sustainability. In: Gardetti, M. (eds) Sustainable Management of Luxury. Environmental Footprints and Eco-design of Products and Processes. Springer, Singapore. https://doi.org/10.1007/978-981-10-2917-2_7
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DOI: https://doi.org/10.1007/978-981-10-2917-2_7
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