Abstract
The awareness of the fundamental role of innovation in the challenges of global and national society is well known and has been widely discussed. What is less obvious today is which innovation strategy has to be adopted to develop and drive the project onto this path. That is why researchers are looking for, studying and experimenting different types of methodologies. The innovation design lab does the same and believes that the design process initiative is a key to aspirations for a prosperous, innovative future. Innovation and the related design process of creative destruction lead to new ideas, new entrepreneurs and new business models, thus contributing to the establishment of new markets and the creation of new jobs in a sustainable way. Sustainable innovation is, therefore, the key to enable green and growth to go hand in hand, and design has gained the multidisciplinary expertise to drive it in the right way. In this article, we are setting this scenario with the explanation of the state of the art of our methodology, through the presentation of one case study developed inside our innovation design laboratory.
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Gaiardo, A., Tamborrini, P. (2017). From Eco- to Sustainable Innovation: Approach and Methodology to Guide Design Initiative into the Innovation World. In: Matsumoto, M., Masui, K., Fukushige, S., Kondoh, S. (eds) Sustainability Through Innovation in Product Life Cycle Design. EcoProduction. Springer, Singapore. https://doi.org/10.1007/978-981-10-0471-1_47
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