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Optimization of Chinese Reproduction on Mobile Terminal Based on Reading Experience

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Advanced Graphic Communications, Packaging Technology and Materials

Part of the book series: Lecture Notes in Electrical Engineering ((LNEE,volume 369))

Abstract

This paper uses Chinese reproduction on mobile terminal to analyze frequently used Chinese reproduction combinations in digital publishing by questionnaires and AHP, and gets Chinese reproduction parameters which impact weighting sequences and optimizing reading experience in mobile reading. The results prove that the weighting sequences of Chinese reproduction in mobile terminal are font recognition, font legibility, and layout rationality in turn. Users reading experience can be better by improving the weighting ratio, and be optimized.

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Acknowledgments

The authors acknowledge the support of Research on Technology Integration Standards and Specifications of Cross-media Digital Publishing (grant KYZ 223613001), the Technology Innovation Team of Cross-media Digital Publishing Platform (grant ZX140206320005).

Author information

Authors and Affiliations

  1. School of Media and Design, Hangzhou Dianzi University, Hangzhou, China

    Wangjian Qiu, Qiang Wang & Yan Shi

Authors
  1. Wangjian Qiu
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  2. Qiang Wang
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  3. Yan Shi
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Corresponding author

Correspondence to Wangjian Qiu .

Editor information

Editors and Affiliations

  1. China Academy of Printing Technology, Beijing, China

    Yun Ouyang

  2. China Academy of Printing Technology, Beijing, China

    Min Xu

  3. China Academy of Printing Technology, Beijing, China

    Li Yang

  4. China Academy of Printing Technology, Beijing, China

    Yujie Ouyang

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© 2016 Springer Science+Business Media Singapore

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Cite this paper

Qiu, W., Wang, Q., Shi, Y. (2016). Optimization of Chinese Reproduction on Mobile Terminal Based on Reading Experience. In: Ouyang, Y., Xu, M., Yang, L., Ouyang, Y. (eds) Advanced Graphic Communications, Packaging Technology and Materials. Lecture Notes in Electrical Engineering, vol 369. Springer, Singapore. https://doi.org/10.1007/978-981-10-0072-0_50

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  • DOI: https://doi.org/10.1007/978-981-10-0072-0_50

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  • Publisher Name: Springer, Singapore

  • Print ISBN: 978-981-10-0070-6

  • Online ISBN: 978-981-10-0072-0

  • eBook Packages: EngineeringEngineering (R0)

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