Abstract
If the discussion in the foregoing chapters suggests one conclusion above all others, it is that moral attitudes are subjective. There is no single universal code to which every man and woman unequivocally subscribes. From person to person, differences in ethical orientation may frequently be minimal, but we are all subject to a variety of social, economic, and cultural influences throughout our lives, which, when combined with our individual psychological characteristics, make us the persons we are, with our unique perspectives of the world and our own ideas of right and wrong.
Good are the Ethics, I wis; good absolutely, not for me, though; Good, too, Logic, of course; in itself, but not in fine weather.
— Arthur Hugh Clough1
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Notes
Arthur Hugh Clough, The Bothie of Tober-na-Vuolich, pt. 1, 1. 20.
Bishop J. A. Pike, “The Claim of Situational Ethics,” paper presented at American Association of Advertising Agencies Annual Meeting, 1967.
Ibid.
Ibid.
Ibid.
Jeffrey A. Barach, “Business and Personal Justice,” in The Individual, Business and Society, ed. Jeffrey A. Barach (Englewood Cliffs, N.J.: Prentice-Hall, 1977), p. 66.
Joseph Fletcher, Situation Ethics (Philadelphia: Westminster Press, 1966), p. 26.
Moral philosophy is interested in the degree to which the legal code is based on a simple logic of fair play. John Rawl’s Justice and Fairness has created a stir in philosophical circles on this matter.
R. H. Viola, Organizations in a Changing Society: Administration and Human Values (Philadelphia: W. B. Saunders, 1977), p. 45.
Ibid., p. 50.
James W. McKie, “The Issues,” in Social Responsibility and the Business Predicament, ed. James W. McKie (Washington, D.C.: Brookings, 1974), p. 82.
Viola, Organizations, pp. 190–92.
Ibid.
J. F. Engel, R.D. Blackwell, and D. T. Kollat, Consumer Behavior, 3rd ed. (Hinsdale, Ill.: Dryden Press, 1978).
Peter Hazelhurst, “Japan’s Human Sacrifices at the Altar of GNP,” The Times(London), August 8, 1973.
Richard Eells and Clive Walton, Conceptual Foundations of Business, 3rd ed. (Homewood, Ill.: Richard D. Irwin, 1974), p. 523.
William Lazer and Eugene J. Kelley, Social Marketing: Perspectives and Viewpoints(Homewood, Ill.: Richard D. Irwin, 1973).
Ibid.
Philip Kotler, “What Consumerism Means for Marketers,” Harvard Business Review 46 (July-August 1968).
E. B. Weiss, “Marketers Fiddle while Consumers Burn,” Harvard Business Review 46 (July-August 1968).
James M. Patterson, “What Are the Social and Ethical Responsibilities of Marketing Executives?” Journal of Marketing 30 (July 1966): 12–15.
W. A. R. Leys, Ethics for Policy Decision (Englewood Cliffs, N.J.: Prentice-Hall, 1952).
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© 1981 Matinus Nijhoff Publishing
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Evans, W.A. (1981). A Guide to Management Ethics. In: Management Ethics. Dimensions of International Business, vol 1. Springer, Dordrecht. https://doi.org/10.1007/978-94-011-7411-4_6
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