Abstract
Measurement in NPD is perhaps one of the hardest areas since NPD in a modern business context includes the contributions of all key functions. In a sense therefore measuring the rate of NPD becomes a measure of the effectiveness of the innovation cycle as a whole.
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© 1994 Springer Science+Business Media Dordrecht
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Zairi, M. (1994). Measuring TQ performance in all functions. In: Measuring Performance for Business Results. Springer, Dordrecht. https://doi.org/10.1007/978-94-011-1302-1_3
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DOI: https://doi.org/10.1007/978-94-011-1302-1_3
Publisher Name: Springer, Dordrecht
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