Abstract
Cessna's decision to enter the market in 1971 with a small, modestly-performing, low-priced business jet was a very risky one. As we have seen, a number of other companies had tried to market a low-priced business jet, and none had come close to success. The MS-760 Paris was available in the U.S. prior to any other business jet, yet it (and subsequent versions of it) found few customers.
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Notes
E. H. Phillips, Cessna: A Master’s Expression, Eagin, MN: Flying Books, 1985
A. M. Surely, “Cessna Jet,”AW, January 12, 1953, p. 15.
E. H. Phillips, Beechcraft: Staggerwing to Starship, Eagin, MN: Flying Books, 1987.
C. E. Schneider, “Cessna Aims Citation at Turboprop Market,”AWST, March 15, 1971, p. 44.
C. E. Schneider, “Cessna Citation Marketing Emphasizes Aircraft Utility,”AWST, February 22, 1971, p. 60
R. Piper, “Cessna Citation: First of the Mini-Fans,”B&A, March 1971, p. 42.
D. M. North, “Growth Climate ‘Best’ in Years,”AWST, September 11, 1978, p. 48
D. M. North“General Aviation Deliveries Hit Peak,”AWST, September 18, 1978, p. 17
D. M. North “Corporate Orders Set Records,”AWST, September 24, 1979, p. 36
D. M. North“Demand for Aircraft Unabated,”AWST, October 1, 1979, p. 14
D. M. North “Gates Presses Series 50 Certification,”AWST, April 14, 1980, p. 60 (reporting depressed sales and layoffs).
E. J. Bulban, “NBAA Show Stresses New Technology,”AWST, September 20, 1976, p. 78.
E. J. Bulban, “Modifications Developed for Citation,”AWST, October 10, 1977, p. 41.
D. E. Fink, “SN-600 Design Stresses Simplicity,”AWST, April 12, 1971, p. 53
D. E. Fink“Maker Strives to Regain SN-600 Pace,”AWST, May 31, 1971, p. 220
J. Holahan, “Corvette SN 600: Second of the Mini-Fans,”B&A, May 1971, p. 42.
E. J. Bulban, “French Pushing U.S. Sales of Corvette,”AWST, May 21, 1973, p. 65.
E.J. Bulban, “Piper, Swearingen Study Link; Later Developing Business Jet,”AWST, July 26, 1971, p. 19
H. C. Smith, The Illustrated Guide to Aerodynamics, 2nd ed., Blue Ridge Summit, PA: Tab Books, 1992, especially chapters 8–10.
For example, E. J. Bulban, “Modifications Developed for Citation,”AWST, October 10, 1977, p. 41; AWST, February 7, 1983, p. 80
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© 1994 Springer Science+Business Media Dordrecht
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Phillips, A., Phillips, A.P., Phillips, T.R. (1994). Cessna Opens the Lower End of the Market. In: Biz Jets. Economics of Science, Technology and Innovation, vol 1. Springer, Dordrecht. https://doi.org/10.1007/978-94-011-0812-6_4
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DOI: https://doi.org/10.1007/978-94-011-0812-6_4
Publisher Name: Springer, Dordrecht
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