Confucian Virtues and Customer Relationships

Romar, Edward J.

doi:10.1007/978-94-007-6510-8_25

Edward J. Romar⁷

Part of the book series: International Handbooks in Business Ethics ((IHBE))

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Abstract

The paper begins with a brief presentation of transaction cost analysis as the economic foundation of outsourcing and the increasing dependency of firms on the many customer relationships needed to bring products to market. It discusses Confucian virtue ethics focusing primarily on the cardinal virtue of benevolence and then applies Confucian virtue ethics in a brief analysis of the behavior of US fire arms manufacturers.

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Authors and Affiliations

University of Massachusetts Boston, Boston, MA, USA
Edward J. Romar

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Edward J. Romar
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Correspondence to Edward J. Romar .

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Editors and Affiliations

School of Economics and Business Administration, University of Navarra, Pamplona, Spain
Alejo José G. Sison
Department of Philosophy, Saint Louis University , St. Louis, Missouri, USA
Gregory R. Beabout
School of Economics and Business Administration, Business Department, University of Navarra, Pamploma, Spain
Ignacio Ferrero

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Romar, E.J. (2017). Confucian Virtues and Customer Relationships. In: Sison, A., Beabout, G., Ferrero, I. (eds) Handbook of Virtue Ethics in Business and Management. International Handbooks in Business Ethics. Springer, Dordrecht. https://doi.org/10.1007/978-94-007-6510-8_25

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DOI: https://doi.org/10.1007/978-94-007-6510-8_25
Published: 04 January 2017
Publisher Name: Springer, Dordrecht
Print ISBN: 978-94-007-6509-2
Online ISBN: 978-94-007-6510-8
eBook Packages: Religion and PhilosophyReference Module Humanities and Social SciencesReference Module Humanities

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