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Sustainable Car Society Scenarios: A “Game-changing” Approach

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Design for Innovative Value Towards a Sustainable Society

Abstract

Discussed here are issues concerning standardized measures toward Low Carbon Society in Japan, through depicting a future “Electric-vehicle (EV) Society”. In Japan, many activities regarding EV have pervasively spread into society. However, these activities are based on the simple idea that “EVs replace current gasoline vehicles”, and have not considered future possible changes. A new design of a car society from a holistic perspective may be strongly required in order to achieve a “Sustainable society” in Japan. Scenario-planning and brainstorming methods were used in order to depict an “extreme” EV society (100% EV). A new kind of society can be created which will eradicate many of the social problems we face in our current style of car-society. These include issues related to an unprecedented aging population, such as decreasing work force, increase in social welfare, and economic stagnation.

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Fujimoto, J., Poland, D. (2012). Sustainable Car Society Scenarios: A “Game-changing” Approach. In: Matsumoto, M., Umeda, Y., Masui, K., Fukushige, S. (eds) Design for Innovative Value Towards a Sustainable Society. Springer, Dordrecht. https://doi.org/10.1007/978-94-007-3010-6_18

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