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Sustainability Communication: A Systemic-Constructivist Perspective

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Sustainability Communication

Abstract

Systems theory and constructivism as background theories are widely discussed. This chapter gives an overview of the core theses, key terms and observer perspectives of this paradigm, with reference to the special features of systemic thinking. The interconnectedness of cognition and emotion as well as the construction of reality through language are important for the sustainability discussion.

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Notes

  1. 1.

     The following anecdote may help to clarify this. A balloonist is lost when he sees a farmer in a field below. He calls out to him: ‘Where am I?’ The farmer shouts back, ‘In a balloon’.

  2. 2.

     As the saying goes, “You can lead a horse to water but you can’t make it drink”.

  3. 3.

     In German the expression Umgangssprache is revealing. We might loosely translate it as ‘interaction language’, the language that we use to ‘deal’ with each other and with the world.

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Correspondence to Horst Siebert .

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© 2011 Springer Science+Business Media B.V.

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Siebert, H. (2011). Sustainability Communication: A Systemic-Constructivist Perspective. In: Godemann, J., Michelsen, G. (eds) Sustainability Communication. Springer, Dordrecht. https://doi.org/10.1007/978-94-007-1697-1_10

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