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‘Best Endeavours’ Clauses

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Sports Marketing Agreements: Legal, Fiscal and Practical Aspects

Part of the book series: ASSER International Sports Law Series ((ASSER))

Abstract

So-called ‘best endeavours’ clauses, which are generally known in the United States as ‘efforts’ clauses, are very popular in Commercial Agreements in general and also in Sports Marketing Agreements in particular. However, they are problematic, in practice, and should be used with care and circumspection. They should always be mutual and never unilateral.

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Notes

  1. 1.

    See Sheffield District Railway Co. v Great Central Railway Co. (1911) 27 TLR 451.

  2. 2.

    See Pips (Leisure Production) Ltd. v Walton (1980) 43 P&CR 415.

  3. 3.

    Ibid.

  4. 4.

    See IBM UK Limited v Rockware Glass Ltd. [1980] FSR 335 (CA).

  5. 5.

    See Terrell v Mabie Todd & Co. Ltd. (1952) 69 RPC 234.

  6. 6.

    Ibid.

  7. 7.

    See Midland Land Reclamation Ltd. and Leicestershire County Council v Warren Energy Limited 1995 ORB No. 254.

  8. 8.

    See UBH (Mechanical Services) Ltd. v Standard Life Assurance Co. The Times 13 November, 1986.

  9. 9.

    See RAE Lambert v HTV Cymru (Wales) Ltd. 1998 Court of Appeal.

  10. 10.

    See Phillips Petroleum Co UK Ltd. v Enron Europe Ltd. [1997] CLC 329.

  11. 11.

    See Rhodia International Holdings Ltd. v Huntsman International LLC [2007] EWHC 292.

  12. 12.

    Ibid.

  13. 13.

    Ibid.

  14. 14.

    [2007] EWCA Civ 475.

  15. 15.

    [2010] EWHC 1535 (Ch).

  16. 16.

    See footnote 8, supra.

  17. 17.

    See footnote 7, supra.

  18. 18.

    See footnote 8, supra.

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Authors and Affiliations

  1. ASSER International Sports Law Centre, T.M.C. Asser Institute, R.J. Schimmelpennincklaan 20-22, 2517 JN, The Hague, The Netherlands

    Ian S. Blackshaw

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  1. Ian S. Blackshaw
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Correspondence to Ian S. Blackshaw .

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© 2011 T.M.C. ASSER PRESS, The Hague, The Netherlands, and the author

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Blackshaw, I.S. (2011). ‘Best Endeavours’ Clauses. In: Sports Marketing Agreements: Legal, Fiscal and Practical Aspects. ASSER International Sports Law Series. T.M.C. Asser Press. https://doi.org/10.1007/978-90-6704-793-7_18

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