Abstract
A quick examination of the Woodrow Wilson Center’s Project on Emerging Nanotechnologies Consumer Product Inventory reveals that the majority of nano-enhanced consumer products on the market today—including cosmetics, athletic apparel, and teddy bears impregnated with nanosilver—are targeted at wealthy Western customers. The strategy makes economic sense. Adding nano to an existing product usually increases the costs of production so companies are seeking out customers willing to pay a premium to own the latest and greatest. In some cases, especially cosmetics, corporations, don’t label their products as containing nanotechnology because they worry that concerns over health and safety will hurt their sales.
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Yonex Corporation USA. (2010). i Will Go Further. In: Cozzens, S., Wetmore, J. (eds) Nanotechnology and the Challenges of Equity, Equality and Development. Yearbook of Nanotechnology in Society, vol 2. Springer, Dordrecht. https://doi.org/10.1007/978-90-481-9615-9_6
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DOI: https://doi.org/10.1007/978-90-481-9615-9_6
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