Abstract
Social impact management is about asking a new and broader set of questions regarding the traditional terrain of business. For example, it is common for a business strategy discussion to explore a firm’s purpose in terms of its vision for competitive positioning. What is less common is for that discussion to consider the firm’s intentions and the implications for consumers, employees, and community members, given the different choices around growth objectives and product development.
Companies that are breaking the mold are moving beyond corporate social responsibility to social innovation. These companies are the vanguard of the new paradigm. They view community needs as opportunities to develop ideas and demonstrate business technologies, to find and serve new markets, and to solve longstanding business problems. – Rosabeth Moss Kanter, Harvard Business Review.
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Gupta, A.D. (2014). Social Impact Management. In: Business Ethics. India Studies in Business and Economics. Springer, New Delhi. https://doi.org/10.1007/978-81-322-1518-9_9
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DOI: https://doi.org/10.1007/978-81-322-1518-9_9
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