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Idea Management: The Importance of Ideas to Design Business Success

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ICoRD'13

Part of the book series: Lecture Notes in Mechanical Engineering ((LNME))

Abstract

Ideas are the life-blood of design. This paper presents a theoretical review of current trends in Idea Management (IM) within the front-end of New Product Development (NPD) literature. It identifies 28 success factors for managing and generating ideas within organizations and five emerging research themes. This is important to design as the Fuzzy Front-End (FFE) is one of the greatest opportunities for improving the overall innovation process [1]. Three idea management trends are discussed: (1) quantity versus quality: a shift from generating as many new ideas as possible to maximizing the number of good ideas (2) internal versus external practices: an increasing importance placed on implementing external ideas, and (3) ad-hoc versus systematic: companies are starting to apply a systematic approach to idea generation aligned with corporate design strategy. It will conclude by discussing future research opportunities in idea management and highlights the implications for design managers.

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Acknowledgments

The authors would like to extend their thanks to Procter & Gamble and the Engineering and Physical Sciences Research Council for sponsoring this research.

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Authors and Affiliations

  1. Center for Competitive Creative Design, Cranfield University, Cranfield, Bedfordshire, MK43 0AL, UK

    Camille Chinneck & Simon Bolton

Authors
  1. Camille Chinneck
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  2. Simon Bolton
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Corresponding author

Correspondence to Camille Chinneck .

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Editors and Affiliations

  1. , Centre for Product Design and Manufactur, Indian Institute of Science, Gulmohar Marg, Bangalore, 560012, Karnataka, India

    Amaresh Chakrabarti

  2. , Mechanical Engineering, Indian Institute of Technology Madras, Sardar Patel Road, Chennai, 600036, Tamil Nadu, India

    Raghu V. Prakash

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Chinneck, C., Bolton, S. (2013). Idea Management: The Importance of Ideas to Design Business Success. In: Chakrabarti, A., Prakash, R. (eds) ICoRD'13. Lecture Notes in Mechanical Engineering. Springer, India. https://doi.org/10.1007/978-81-322-1050-4_67

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  • DOI: https://doi.org/10.1007/978-81-322-1050-4_67

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  • Publisher Name: Springer, India

  • Print ISBN: 978-81-322-1049-8

  • Online ISBN: 978-81-322-1050-4

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