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Dienstleistungen in innovationsorientierten Werschöpfungsnetzwerken: Anforderungen und Flex-Adaptives Modell bei hybriden Produkten

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Wertschöpfungsprozesse bei Dienstleistungen

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Zusammenfassung

Innovationsnetzwerke bilden vermehrt auch für Dienstleistungsuntemehmen eine Möglichkeit zur Steigerung ihrer Leistungsfähigkeit, Innerhalb der Netzwerke kann eine Zusammenarbeit mit anderen Dienstleistungsuntemehmen, aber auch mit Produzenten von Sachgütem, erfolgen. Insbesondere die Beteiligung an innovationsorientierten Wertschöpfungsnetzwerken versetzt Dienstleistungsuntemehmen in die Lage, ihren Kunden ständig verbesserte Leistungen anzubieten oder zusätzliche Erträge durch produktbegleitende Dienstleistungen zu erwirtschaften. Innerhalb dieser Netzwerke können neben Dienstleistungen auch Produkte und Komponenten, also Sachgüter, zur Erstellung von hybriden Produkten kombiniert werden. Während ein transferiertes Sachgut noch relativ einfach beurteilt und in den Wertschöpfungsprozess „eingephased“ werden kann, ist die Kombination von Dienstleistungsketten zwischen den Untemehmen schwieriger, weil die Leistungsplanung und -beurteilung stärker intangibel und durch humane Leistungsbeiträge gekennzeichnet ist.

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Authors and Affiliations

  1. Universität Greifswald, Greifswald

    Prof. Dr. Ricarda B. Bouncken (Inhaberin des Lehrstuhls für ABWL und Organisation)

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  1. Prof. Dr. Ricarda B. Bouncken
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  2. Dipl.-Kfm. Bernd Bienzeisler
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Editors and Affiliations

  1. Universität Basel, Basel

    Manfred Bruhn (Ordinarius für Betriebswirtschaftslehre) (Ordinarius für Betriebswirtschaftslehre)

  2. Technischen Universität München, München

    Manfred Bruhn (Ordinarius für Betriebswirtschaftslehre) (Ordinarius für Betriebswirtschaftslehre)

  3. Katholische Universität Eichstätt-Ingolstadt, Eichstätt-Ingolstadt

    Bernd Stauss (Inhaber des Lehrstuhls für Allgemeine Betriebswirtschaftslehre und Dienstleistungsmanagement der Wirtschaftswissenschaftlichen Fakultät) (Inhaber des Lehrstuhls für Allgemeine Betriebswirtschaftslehre und Dienstleistungsmanagement der Wirtschaftswissenschaftlichen Fakultät)

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© 2007 Betriebswirtschaftlicher Verlag Dr. Th. Gabler | GWV Fachverlage GmbH, Wiesbaden

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Bouncken, R.B., Bienzeisler, B. (2007). Dienstleistungen in innovationsorientierten Werschöpfungsnetzwerken: Anforderungen und Flex-Adaptives Modell bei hybriden Produkten. In: Bruhn, M., Stauss, B. (eds) Wertschöpfungsprozesse bei Dienstleistungen. Gabler Verlag, Wiesbaden. https://doi.org/10.1007/978-3-8349-9285-7_13

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  • DOI: https://doi.org/10.1007/978-3-8349-9285-7_13

  • Publisher Name: Gabler Verlag, Wiesbaden

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  • Online ISBN: 978-3-8349-9285-7

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