Abstract
The purpose of this Chapter is to explain the different attributes of a retailer’s merchandise mix and the aspects to be considered in merchandise planning. The Chapter deals with the merchandise mix, the development and importance of store brands and the integration of merchandise planning into the broader process of category management.
This is a preview of subscription content, log in via an institution to check access.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
Preview
Unable to display preview. Download preview PDF.
Similar content being viewed by others
Further Reading
A.C. NIELSEN (Ed.) (2006): Consumer-Centric Category Management, Hoboken/NJ.
VARLEY, R. (2006): Retail Product Management, 2nd ed., London et al.
Rights and permissions
Copyright information
© 2007 Betriebswirtschaftlicher Verlag Dr. Th. Gabler | GWV Fachverlage GmbH, Wiesbaden
About this chapter
Cite this chapter
(2007). Merchandise and Category Management. In: Strategic Retail Management. Gabler. https://doi.org/10.1007/978-3-8349-9272-7_9
Download citation
DOI: https://doi.org/10.1007/978-3-8349-9272-7_9
Publisher Name: Gabler
Print ISBN: 978-3-8349-0287-0
Online ISBN: 978-3-8349-9272-7
eBook Packages: Business and EconomicsBusiness and Management (R0)