Abstract
The purpose of this Chapter is to discuss the key themes relating to the internationalisation of retailing. The Chapter describes the various facets of international retailing and the scope of retailer internationalisation, considers the basic strategic options, the methods and ways of market selection and market entry/market operations and reviews the international retail marketing opportunities.
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Further Reading
AKEHURST, G.; ALEXANDER, N. (Eds.) (1997): The Internationalisation of Retailing, London et al.
LAMEY, I. (1997): Retail Internationalisation: Cross Border Strategies, London.
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© 2007 Betriebswirtschaftlicher Verlag Dr. Th. Gabler | GWV Fachverlage GmbH, Wiesbaden
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(2007). The Internationalisation of Retailing. In: Strategic Retail Management. Gabler. https://doi.org/10.1007/978-3-8349-9272-7_6
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DOI: https://doi.org/10.1007/978-3-8349-9272-7_6
Publisher Name: Gabler
Print ISBN: 978-3-8349-0287-0
Online ISBN: 978-3-8349-9272-7
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