Market Assessment: The Choice of Location Method

Zusammenfassung

The decision to expand internationally is far-reaching for industrial and services companies alike. Thorough background research of different internationalization factors such as general infrastructural conditions, political situation, security, living standards, macro- and microeconomic prerequisites, the ICT-infrastructure, existing labor pool, and many other presumably very important factors seems to be inevitable at first glance. Such a thorough and widespread background research takes a lot of time to conduct and results in a vast and normally quite unstructured information overflow. Without a clear structuring of the generated information, it is difficult to reach a substantial and well-based decision.