Abstract
MNCs are exposed to two sets of strategic forces to which they must respond, but which are at least partly conflicting, namely forces for global integration and forces for local responsiveness. In the Integration/Responsiveness-framework (I/R-framework), a four-fold typology of MNCs has been proposed based on the differing strength of the two forces. This framework is described in detail in this Chapter.
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© 2010 Gabler Verlag | Springer Fachmedien Wiesbaden GmbH
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Morschett, D., Schramm-Klein, H., Zentes, J. (2010). The Integration/Responsiveness-Framework. In: Strategic International Management. Gabler. https://doi.org/10.1007/978-3-8349-6331-4_3
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DOI: https://doi.org/10.1007/978-3-8349-6331-4_3
Publisher Name: Gabler
Print ISBN: 978-3-8349-2535-0
Online ISBN: 978-3-8349-6331-4
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