Abstract
Children are a key target group for retailers and manufacturers (Effertz, 2008; Schor, 2004). Consequently, children are exposed to many marketing messages (Cross, 2002; Kunkel et al., 2004), which is evident in an increasing amount of advertising directly aimed at and targeted towards them (Kunkel, et al., 2004) and a large number of products specifically geared towards children as buyers (Cook, 2009; Honeyman, 2010; Lawlor, 2000; Wilson and Wood, 2004).
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Mau, G., Steffen, C., Schramm-Klein, H., Steinmann, S. (2012). The Impact of Health Warnings on Children’s Consumption Decisions. In: Eisend, M., Langner, T., Okazaki, S. (eds) Advances in Advertising Research (Vol. III). European Advertising Academy. Gabler Verlag, Wiesbaden. https://doi.org/10.1007/978-3-8349-4291-3_8
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