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Internationalisierungsverhalten von Klein- und Mittelunternehmen — Empirische Ergebnisse

  • Chapter
Strategien für nationale und internationale Märkte

Zusammenfassung

Das Internationalisierungsverhalten von Unternehmen ist — speziell in den vergangenen zwei Jahrzehnten — Gegenstand einer Vielzahl wissenschaftlicher Untersuchungen gewesen. Wachsende internationale Handelsbeziehungen, die Bedeutung des Exports für die wirtschaftliche Entwicklung eines Landes, aber auch die steigende Bedeutung der Internationalisierung als Komponente des strategischen Verhaltens von Unternehmen haben dazu beigetragen. Wirtschaftliche und politische Entwicklungen, wie insbesondere Tendenzen zur Globalisierung von Branchen und Märkten, die Schaffung des europäischen Binnenmarktes sowie die Öffnung osteuropäischer Märkte haben das Interesse am Internationalisierungsverhalten von Unternehmen, auch und gerade von kleinen und mittleren Unternehmen, in jüngerer Zeit noch verstärkt.

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Authors
  1. Ingolf Bamberger
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  2. Michael Evers
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Editors and Affiliations

  1. Lehrstuhl für Betriebswirtschaftslehre, insbes. Europäisches Management, Otto-Friedrich-Universität Bamberg, Deutschland

    Johann Engelhard

  2. Lehrstuhl für Betriebswirtschaftslehre, insbes. Finanzwirtschaft, Otto-Friedrich-Universität Bamberg, Deutschland

    Heinz Rehkugler

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Bamberger, I., Evers, M. (1994). Internationalisierungsverhalten von Klein- und Mittelunternehmen — Empirische Ergebnisse. In: Engelhard, J., Rehkugler, H. (eds) Strategien für nationale und internationale Märkte. Gabler Verlag, Wiesbaden. https://doi.org/10.1007/978-3-663-12387-3_11

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  • DOI: https://doi.org/10.1007/978-3-663-12387-3_11

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