Abstract
Traditional public service advertisements mostly adopt one-way publicity, such as radio and television, which has limitations on them. With the rapid development of communication technology, public service advertising has a new mode of publicity, such as interactive advertising, incentive advertising. Based on the development status and problems of public service advertisements, this study takes care of the mental health of depressed patients as the starting point and expands the communication experience of public service advertisements from the perspectives of psychology and behavior. On the basis of analyzing the “inertia” of users’ subconscious behavior, a button model is designed to guide users’ subconscious behavior. By simulating the negative effects of users’ subconscious behaviors, such as bringing pain to depressed patients or the possibility of suicide, this study gives people a self-reflection and self-evaluation experience in a natural interactive way, so as to achieve the communication significance of public service advertisements.
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Wang, J., Yan, H. (2020). Interactive Experience and Communication of Public Service Advertisements Based on User’s Subconscious Behaviors. In: Pan, Z., Cheok, A., Müller, W., Zhang, M. (eds) Transactions on Edutainment XVI. Lecture Notes in Computer Science(), vol 11782. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-662-61510-2_21
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DOI: https://doi.org/10.1007/978-3-662-61510-2_21
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