Abstract
The value chain and business models moves away from technology and focuses on the investments needed to drive both OEM and customer value. We explore subscription models, freemium, revenue sharing, on-demand and the newly developed models for a cognitive life. We introduce a framework that aligns with the self-enabling themes so OEMs can set goals and track progress for both internal and external value. We show how some OEMs are making progress towards change, but analyze if their changes are quick enough to compete with the likes of Apple and Google .
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Notes
- 1.
“ANA Marketing Maestros: Data is the New Oil” http://ana.blogs.com/maestros/2006/11/data_is_the_new.html. Accessed: July 26, 2017.
- 2.
“Bluetooth Connectivity, Voice Recognition among Top 10 Problems in 3-Year-Old Vehicles” http://www.jdpower.com/cars/articles/jd-power-studies/bluetooth-connectivity-voice-recognition-among-top-10-problems-3-year. Accessed: July 26, 2017.
- 3.
“Companion” https://www.next100.bmw/en/topics/articles/companion.html. Accessed: July 26, 2017.
- 4.
“Hello, OnStar – Meet Watson ” https://www-03.ibm.com/press/us/en/pressrelease/50838.wss. Accessed: July 26, 2017.
- 5.
“Advertise on Google Maps with Google AdWords” https://adwords.google.com/home/resources/advertise-on-google-maps.html. Accessed: July 26, 2017.
- 6.
“BMW CARDATA. Your vehicle data. Permanently under control.” https://www.bmw.com/en/topics/fascination-bmw/connected-drive/bmw-cardata.html Accessed: July 26, 2017.
- 7.
“Ford at CES Announces Smart Mobility Plan and 25 Global Experiments Designed to Change the Way the World Moves” https://media.ford.com/content/fordmedia/fna/us/en/news/2015/01/06/ford-at-ces-announces-smart-mobility-plan.html Accessed: July 26, 2017.
- 8.
“Ford Invests in Pivotal to Accelerate Cloud-Based Software Development; New Labs Drive Ford Smart Mobility Innovation” https://media.ford.com/content/fordmedia/fna/us/en/news/2016/05/05/ford-invests-in-pivotal.html Accessed: July 26, 2017.
- 9.
“Ford and Toyota Just Became Allies in an Unusual Agreement” http://fortune.com/2017/01/04/ford-and-toyota-just-became-allies-in-an-unusual-agreement/ Accessed: July 26, 2017.
- 10.
“Welcome to our developer site. This is where you learn ways for your applications to interact with our vehicles. Find inspiration in our gallery, or explore our APIs and begin innovating today.” http://developer.gm.com Accessed: July 26, 2017.
- 11.
“Over-the-air updates may alter NHTSA recall policy” http://www.autonews.com/article/20170123/OEM11/301239815/over-the-air-updates-may-alter-nhtsa-recall-policy. Accessed: July 26, 2017.
- 12.
“Google’s New Mobile App Cuts GPS Nav Companies At The Knees” http://techcrunch.com/2009/10/28/googles-new-mobile-app-cuts-gps-nav-companies-at-the-knees/. Accessed: July 26, 2017.
- 13.
“Mapping company Here will let drivers use maps from competing automakers” https://www.cnet.com/roadshow/news/mapping-company-here-will-let-drivers-use-maps-from-competing-automakers/. Accessed: July 26, 2017.
- 14.
“IBM’s new CEO sees gold in data mining” https://www.marketplace.org/2011/12/30/tech/ibms-new-ceo-sees-gold-data-mining. Accessed: July 26, 2017.
- 15.
“Toyota, Microsoft Partner to Develop Car Tech That Drivers Want” http://fortune.com/2016/04/04/toyota-microsoft-data/. Accessed: July 26, 2017.
- 16.
“Renault-Nissan and Microsoft collaborate to deliver the future of connected driving” https://news.microsoft.com/2016/09/26/renault-nissan-and-microsoft-partner-to-deliver-the-future-of-connected-driving/. Accessed: July 26, 2017.
- 17.
“BMW partners with Microsoft to build a new kind of car intelligence” https://enterprise.microsoft.com/en-us/industries/discrete-manufacturing/bmw-partners-with-microsoft-to-build-a-new-kind-of-car-intelligence/. Accessed: July 26, 2017.
- 18.
“Ford at CES Announces Smart Mobility Plan and 25 Global Experiments Designed to Change the Way the World Moves” https://media.ford.com/content/fordmedia/fna/us/en/news/2015/01/06/ford-at-ces-announces-smart-mobility-plan.html/. Accessed: July 26, 2017.
- 19.
“New SmartDeviceLink Developer Program Makes It Easier to Create In-Car Apps for Growing List of Global Automakers” https://media.ford.com/content/fordmedia/fna/us/en/news/2016/06/10/ford-sdl.html/. Accessed: July 26, 2017.
- 20.
“FordPass – A Smarter Way To Move” http://www.fordpass.com/. Accessed: July 26, 2017.
- 21.
“Mercedes me – Mercedes-Benz” http://mercedes.me. Accessed: July 26, 2017.
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Wedeniwski, S., Perun, S. (2017). Value Chain and Business Models. In: My Cognitive autoMOBILE Life. Springer Vieweg, Berlin, Heidelberg. https://doi.org/10.1007/978-3-662-54677-2_3
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DOI: https://doi.org/10.1007/978-3-662-54677-2_3
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