Abstract
As stated in Chap. 2, the purpose of future strategies is to guarantee the permanent accomplishment of overriding objectives and values. Overriding objectives and values are usually found in the mission statement. This is also the reason why Chap. 5 introduced the mission statement as a category of strategic documents according to Hofer and Schendel (1978, p. 27 ff.). “Clear vision and mission statements are needed before alternative strategies can be formulated” (David, 2011, p. 46).
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References
David, F. (2011). Strategic management (13th ed.). Upper Saddle River, NJ: Pearson.
Haberberg, A., & Rieple, A. (2008). Strategic management. New York, NY: Oxford University Press.
Hofer, C. W., & Schendel, D. (1978). Strategy formulation. St. Paul, MN: West Publishing.
Wheelen, T. L., & Hunger, J. D. (2010). Strategic management and business policy (12th ed.). Upper Saddle River, NJ: Pearson.
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Grünig, R., Kühn, R. (2015). Stakeholder Analysis and Revising the Mission Statement. In: The Strategy Planning Process. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-662-45649-1_9
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