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Elucidating the Continual Use of Mobile Social Networking Web Sites: Case Study of Facebook Mobile

  • Conference paper
Multidisciplinary Social Networks Research (MISNC 2014)

Part of the book series: Communications in Computer and Information Science ((CCIS,volume 473))

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  • International Conference, MISNC

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Abstract

By selecting mobile social networking sites as the research focus, this study examines perceived values that affect the behavioral intention of users to use mobile social networking sites continuously. Exactly how external variables are considered as internal/psychological values is also addressed to provide further insight into the interactions between external variables and the internally perceived values as well as the extent to which such interactions impact behavioral intention to continuously use. Results of this study significantly contribute to the efforts of social network developers and researchers to more thoroughly understand mobile social network users.

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Author information

Authors and Affiliations

  1. Department of Infomation Management, I-Shou University, Taiwan

    Chuan-Chun Wu & Ching-Kuo Pu

Authors
  1. Chuan-Chun Wu
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  2. Ching-Kuo Pu
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Editor information

Editors and Affiliations

  1. National University of Kaohsiung, Taiwan

    Leon Shyue-Liang Wang

  2. Chung-Ang University, Seoul, Korea

    Jason J. June

  3. Dept of Electrical Engineering, National Kaohsiung University of Applied Sciences, Kaohsiung, Taiwan

    Chung-Hong Lee

  4. Osaka University, Japan

    Koji Okuhara

  5. National University of Kaohsiung, Dept of Information Management, Kaohsiung, Taiwan

    Hsin-Chang Yang

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Wu, CC., Pu, CK. (2014). Elucidating the Continual Use of Mobile Social Networking Web Sites: Case Study of Facebook Mobile. In: Wang, L.SL., June, J.J., Lee, CH., Okuhara, K., Yang, HC. (eds) Multidisciplinary Social Networks Research. MISNC 2014. Communications in Computer and Information Science, vol 473. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-662-45071-0_9

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  • DOI: https://doi.org/10.1007/978-3-662-45071-0_9

  • Publisher Name: Springer, Berlin, Heidelberg

  • Print ISBN: 978-3-662-45070-3

  • Online ISBN: 978-3-662-45071-0

  • eBook Packages: Computer ScienceComputer Science (R0)

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