Abstract
An extreme dynamic rarely seen in any other sector can currently be observed in retailing, resulting in enormous changes to commercial structures. In particular, the digitalization of commerce and the development of mobile Internet are drivers of this trend. In this regard, it becomes clear that smartphone usage and location-based services (LBS) present great opportunities for brick-and-mortar retailing.
This is a preview of subscription content, log in via an institution to check access.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
Reference
Heinemann, G., & kaufDA. (2013). Study on the subject of “Zukunft und Potenziale von Location‐based Services für den stationären Handel”. Mönchengladbach.
Author information
Authors and Affiliations
Rights and permissions
Copyright information
© 2015 Springer-Verlag Berlin Heidelberg
About this chapter
Cite this chapter
Heinemann, G., Gaiser, C. (2015). Study: Status and Potential of Location-based services. In: Social - Local - Mobile. Management for Professionals. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-662-43964-7_5
Download citation
DOI: https://doi.org/10.1007/978-3-662-43964-7_5
Published:
Publisher Name: Springer, Berlin, Heidelberg
Print ISBN: 978-3-662-43963-0
Online ISBN: 978-3-662-43964-7
eBook Packages: Business and EconomicsBusiness and Management (R0)