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Daten im B2B-Ökosystem teilen und nutzen: Wie KMU Voraussetzungen schaffen und Hürden überwinden

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Digitale Plattformen und Ökosysteme im B2B-Bereich

Part of the book series: Schwerpunkt Business Model Innovation ((SBMI))

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Zusammenfassung

«Big Data» haben ein großes Potenzial, um die Wertschöpfung effizienter zu gestalten oder um Innovationen hervorzubringen. Daten werden oft an der Schnittstelle zwischen mehreren Akteuren in Business-to-Business-Ökosystemen generiert und sie müssen zwischen den Akteuren geteilt werden. Unternehmen tun sich jedoch schwer damit, Daten in Werte zu transferieren und die Daten im Ökosystem zu teilen. Ursächlich sind weniger technische Gründe als organisationale Rahmenbedingungen. Der Beitrag identifiziert fünf Perspektiven, die Hürden und Voraussetzungen in diesem Prozess darstellen: (1) eine datengetriebene Organisationskultur, (2) Vertrauen zwischen den Akteuren, (3) die Konkretisierung des Wertes von Daten, (4) Datensicherheit und (5) rechtliche und Governance-Aspekte. Eine Fallstudie eines typischen Daten-Ökosystems um ein produzierendes KMU konkretisiert diese Voraussetzungen und Hürden. Es zeigt sich, dass sich Unternehmen, die Daten im Ökosystem teilen möchten, ganzheitlich verändern müssen.

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Danksagung

Das Projekt «ABH097 Data Sharing Framework» wird im Rahmen des Interreg VI-Programms «Alpenrhein-Bodensee-Hochrhein» (DE/AT/CH/LI) unterstützt, dessen Mittel vom Europäischen Fonds für regionale Entwicklung (EFRE) und der Schweizerischen Eidgenossenschaft bereitgestellt werden. Die Geldgeber haben keinen Einfluss auf das Studiendesign, die Datenerhebung und -analyse, die Entscheidung zur Veröffentlichung oder die Erstellung des Beitrags. Informationen zum Projekt siehe https://www.data-sharing-framework.eu/. Ein spezieller Dank geht zudem an Rodolfo Benedech (ZHAW) für seine Beiträge zur Entwicklung der genannten Simulationsmodelle.

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Authors and Affiliations

  1. OST – Ostschweizer Fachhochschule, St.Gallen, Schweiz

    Petra Kugler

  2. ZHAW School of Management and Law, Winterthur, Schweiz

    Helen Vogt

  3. ZHAW School of Engineering, Winterthur, Schweiz

    Jürg Meierhofer

  4. Fachhochschule Vorarlberg, Dornbirn, Deutschland

    Martin Dobler

  5. HTWG Hochschule für Technik, Wirtschaft und Gestaltung Konstanz, Konstanz, Deutschland

    Marc Strittmatter, Manuel Treiterer & Sophia Schick

  6. Fachhochschule Vorarlberg, Dornbirn, Österreich

    Martin Dobler

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  1. Hochschule Neu-Ulm, Neu-Ulm, Deutschland

    Daniel R. A. Schallmo

  2. Universität Paderborn, Paderborn, Deutschland

    Dennis Kundisch

  3. Hochschule Neu-Ulm, Neu-Ulm, Deutschland

    Klaus Lang

  4. Institut für Wirtschaftsinformatik - Information Engineering, Johannes Kepler University of Linz, Linz, Österreich

    Daniel Hasler

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Kugler, P. et al. (2024). Daten im B2B-Ökosystem teilen und nutzen: Wie KMU Voraussetzungen schaffen und Hürden überwinden. In: Schallmo, D.R.A., Kundisch, D., Lang, K., Hasler, D. (eds) Digitale Plattformen und Ökosysteme im B2B-Bereich. Schwerpunkt Business Model Innovation. Springer Gabler, Wiesbaden. https://doi.org/10.1007/978-3-658-43130-3_8

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