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Felt Realities? Contradictory Argumentation in Verbal Political Discourse in Switzerland

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Abstract

Brexit, the rise of right-wing populist parties in European countries and the US presidential elections have raised a lot of questions: The discussion on populism and its relation with emotions and language has intensified. Why is this populist argumentation so successful?

In this article, I will present two examples of contradictory argumentation in verbal political discourse in Switzerland: Contradictions within argument structures and contradicting frames in interaction. The data was collected in a study, where discussions were led about Switzerland and its relationship with Europe. This article focuses on argumentative topoi and cognitive frames linked together as a complex argumentative pattern, using Josef Klein’s scheme of basic pattern of topoi in political argumentation. The analysis shows that contradictions in interaction can be located on different levels; on semantic as well as interactional ones. And taking a closer look, some of these contradictions are not as contradicting anymore when contextualized within an argumentative structure. Topoi, frames, sequential and syntactical means interact to support political argumentation and can give some indications how to explain contradiction in political argumentation and understand phenomena called felt realities. Emotions play a crucial role in this structure as well: They are vital in politics and should be taken into serious account with regard to policy advice.

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Notes

  1. 1.

    I am indebted to Marcel Eggler who commented on earlier versions of this paper. Of course, all remaining shortcomings are my own. This paper was written in 2017 and refers to the political situation then.

  2. 2.

    Original term: Topische Basisstruktur politischer Argumentation.

  3. 3.

    Original term: Komplexes topisches Muster.

  4. 4.

    There are three situations that lead to a referendum in Switzerland: 1. The popular initiative, if an issue is signed by 100.000 voters; 2. the optional referendum, that allows a vote on a bill that was approved by the Federal Assembly; and 3. the mandatory referendum, when constitutional amendments are approved by the parliament or when Switzerland wants to become a member of specific international organisations (see Schweizerische Eidgenossenschaft 2021a).

  5. 5.

    Agreements on free movement of persons, technical obstacles to trade, public procurement market, agriculture, research, civil aviation and overland transport (see Schweizerische Eidgenossenschaft 2021b).

  6. 6.

    See (Schweizerische Eidgenossenschaft 2021c) for an overview of the European political votes in Switzerland.

  7. 7.

    It would go too far to describe the further negotiations of the initiative in this paper. In short: Mainly because of the Brexit vote in Great Britain in spring 2016, the EU did not enter into negotiations with Switzerland concerning immigration issues. As the text of the popular initiative demands an implementation within three years, the Swiss parliament had to implement it without negotiations with the EU. In February 2017, the two chambers of the parliament voted for a very light implementation of the initiative in order not to endanger the bilateral agreements. Until now there is still no reaction from Brussels, but the SVP has handed in a new initiative as they do not see that the government followed “the people’s will.” For an up-to-date overview of Switzerland’s European Policy see (Schweizerische Eidgenossenschaft 2021d).

  8. 8.

    The project was carried out by GENTINETTA*SCHOLTEN Wirtschaft Politik Gesellschaft GmbH Zürich (today: Sensor Advice GmbH), who advises companies, associations, authorities and persons concerning socio-political issues, economic policies and political communication. The portfolio contains the conduct of discourse analyses and the development of discourse strategies (see Sensor Advice n.dat.). In 2015, the author of this paper was responsible for the analysis as staff of the Linguistic Department of the University of Applied Sciences Zürich.

  9. 9.

    Thirteen medium-sized agglomeration cities were chosen, where the gap between the yes-vote to the initiative against mass immigration and the preceding yes-votes to the bilateral agreements was significant. In other words, in these cities the change of opinion (from yes to the Bilaterals to no to immigration) was larger than elsewhere.

  10. 10.

    The forth national language (Rhaeto-Romanic) was neglected due to its minority status.

  11. 11.

    Understood as campaigning, a constant campaign on a specific issue (see Scholten 2014).

  12. 12.

    Therefore, see for example the (older) publication by Spranz-Fogasy (1986).

  13. 13.

    The term topos has a long history, based on the antique, Aristotelian notion. The definition by Aristotle is broad and rather vague. Aristotelian rhetoric lists hundreds of topics on different levels of generality (e.g. Ueding and Steinbrink 2011, 239). In current linguistic discourse analytical studies, topoi are defined in a more concrete, context-sensitive way, as by Wengeler (e.g. 2003, 2007; for an overview of the use of the term topos in different academic fields see also Wengeler 2003, 177–261 and Kienpointner 2017). Furthermore, there are some difficulties concerning the translation of the term topos from German to English, as I am mainly referring to German texts. Topos, topic or argumentation schemes are used in English; the term argumentation scheme is used especially in modern argumentation theory in the context of argument mining (see Walton and Macagno 2009, 2015). I will stick very closely to Klein’s terms, as in this paper I am applying his model to my data.

  14. 14.

    For the difference between schemata and patterns see Klein 2016, 79: Schemata can be more or less stable, a pattern is a scheme with a limited number of alternatives.

  15. 15.

    Fakultative Kategorienbelegung (Klein 2014, 311; 2016, 88).

  16. 16.

    Kategorienüberlagerung (Klein 2016, 89); in the example in table1 the categories consequence and evaluation overlap, as the consequence topos points out a negative consequence.

  17. 17.

    Klein integrates this step (graphically) more tightly into his model (2016, 95). The step demand for measures/action is the conclusion of the argumentation, not a topos. Therefore, I do not integrate it into Table 1.

  18. 18.

    This is the first part of a longer extract. For this paper only the first part is analysed; the data suffices to show the relevant aspects, as the speaker is repeating himself later.

  19. 19.

    The extract shows the original Swiss German transcription with interlinear English translation in italics [translation, FT], transcribed according to the GAT2 guidelines, accordingly, capitalized syllables represent word stress (Selting et al. 2011). One speaker (HLT_D7_11Fm) is talking. Lines 296–298 are omitted: the speaker talks about the trade associations and their responsibility.

  20. 20.

    The speaker interrupts his sentence here (marked with “–“, according to GAT2) and restarts his utterance in line 291 saying, that he agrees that the biliateral agreements are “a good thing.”

  21. 21.

    The adverb emol (German einmal/mal: literal translation once) is used in combination with the verbs (fahren, fliegen, gehen) as a discourse marker. As there is no equivalent discourse marker in English, it is marked as [DM] in the interlinear translation. Its pragmatic function on the one hand is to create intersubjectivity (see Tissot 2015) and direct the other participants towards the own argumentation (comparable with guck mal, described in Günthner 2017). As an illocutionary indicator on the other hand, it refers to the illocution of TRYING (unsuccessfully, here). A corresponding translation would be try to take a train/a plane/rent a flat.

  22. 22.

    Using an Aristotelian argument from knowledge.

  23. 23.

    More about argumentation in conversation can be found in Deppermann 2003 and Spranz-Fogasy 2002, 2003. See also conversation analytic concepts like repair and preferred/dispreferred actions, repair (Schegloff et al. 1977) and affiliation/disaffiliation, alignment/disalignment (Lee and Tanaka 2016, Stivers 2008).

  24. 24.

    In the project, we did not analyse these different techniques of contradicting/disagreement (see e.g. Spranz-Fogasy 1986), but marked these sentences just on a broad level as disagreement. See also Schwarze 2007, 8, who suggests to use disagreement markers as starting point to reconstruct argumentation in interaction.

  25. 25.

    As mentioned before, argumentation in interaction takes place in different steps that can be realised in very long sequences.

  26. 26.

    Some turn constructional units (TCUs) are skipped to keep the sequence shorter; they are not important to understand the illustrated phenomena.

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Tissot, F. (2023). Felt Realities? Contradictory Argumentation in Verbal Political Discourse in Switzerland. In: Febel, G., Knopf, K., Nonhoff, M. (eds) Contradiction Studies – Exploring the Field. Contradiction Studies. Springer VS, Wiesbaden. https://doi.org/10.1007/978-3-658-37784-7_4

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