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Risikofaktor Smart Service? Analyse und Verortung von Risikowahrnehmungen und -strategien bei Geschäftskunden

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Part of the book series: Forum Dienstleistungsmanagement ((FD))

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Zusammenfassung

Der Beitrag zielt darauf ab, ein ganzheitliches Verständnis der Risikotypen zu entwickeln, die Geschäftskunden bei der Nutzung von Smart Services wahrnehmen. Darauf aufbauend werden die identifizierten Risikotypen in Hinblick auf die Kundenreaktion in Form von Risikostrategien diskutiert. Den Artikel runden sowohl Empfehlungen für die Managementpraxis als auch eine Agenda für zukünftige Forschung ab.

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Author information

Authors and Affiliations

  1. TU Berlin FG Digitale Märkte, Berlin, Deutschland

    Nancy V. Wünderlich

  2. Aachen University, Aachen, Deutschland

    Stefanie Paluch

Authors
  1. Nancy V. Wünderlich
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  2. Stefanie Paluch
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Correspondence to Nancy V. Wünderlich .

Editor information

Editors and Affiliations

  1. Professor für Marketing und Unternehmensführung, Universität Basel, Basel, Basel Stadt, Schweiz

    Manfred Bruhn

  2. Lehrstuhl für BWL, Universität Hohenheim, Stuttgart, Baden-Württemberg, Deutschland

    Karsten Hadwich

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Wünderlich, N.V., Paluch, S. (2022). Risikofaktor Smart Service? Analyse und Verortung von Risikowahrnehmungen und -strategien bei Geschäftskunden. In: Bruhn, M., Hadwich, K. (eds) Smart Services. Forum Dienstleistungsmanagement. Springer Gabler, Wiesbaden. https://doi.org/10.1007/978-3-658-37384-9_14

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  • DOI: https://doi.org/10.1007/978-3-658-37384-9_14

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  • Publisher Name: Springer Gabler, Wiesbaden

  • Print ISBN: 978-3-658-37383-2

  • Online ISBN: 978-3-658-37384-9

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