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When Smartness Comes from the Analogue – The Hybrid Context Dimension of Smart Services

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Smart Services

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Zusammenfassung

Much of the smartness of smart services does not originate from their digital characteristics but from their manifestation within physical settings (i.e. their smart service locus). This chapter explores this analogue, physical component of smart services in more detail and sheds light on the ways smart services are impacted by their physical context and how they impact their physical context in turn. Additionally, avenues for future research are identified.

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  1. Lehrstuhl für Marketing & Konsumentenverhalten, Universität Bayreuth, Bayreuth, Deutschland

    Jonas Föhr & Claas C. Germelmann

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  1. Jonas Föhr
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  2. Claas C. Germelmann
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Correspondence to Jonas Föhr .

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  1. Marketing und Unternehmensführung Wirtschaftswissenschaftliche Fakultät, Universität Basel, Basel, Basel Stadt, Schweiz

    Manfred Bruhn

  2. Lehrstuhl für Dienstleistungsmanagement Fakultät Wirtschafts- und Sozialwissenschaften, Universität Hohenheim, Stuttgart, Baden-Württemberg, Deutschland

    Karsten Hadwich

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Föhr, J., Germelmann, C.C. (2022). When Smartness Comes from the Analogue – The Hybrid Context Dimension of Smart Services. In: Bruhn, M., Hadwich, K. (eds) Smart Services. Forum Dienstleistungsmanagement. Springer Gabler, Wiesbaden. https://doi.org/10.1007/978-3-658-37346-7_12

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