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Methods of Media Economics

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Handbook of Media and Communication Economics

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Abstract

The methods of research on media economics are as diverse as the approaches to the subject. As a sub-discipline of media and communication studies, the methods of this subject are used, on the one hand, and the results are interpreted with regard to economic issues. On the other hand, the researchers in the subject have often been socialized in other disciplines. Thus, methods – especially from economics – play an important role in each case. After a brief introduction to the history of the subject, this article systematically presents the common methods of data collection and analysis from a methodological perspective. It then discusses the special challenges facing the research field from a methodological perspective. Subsequently, an outlook is given as to which methods could enrich the established spectrum, combined with a discussion as to why these methods have so far only been able to establish themselves with difficulty.

This chapter is a translation from a German text written in 2016.

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Notes

  1. 1.

    For better readability, the term media economics is used in the following but usually refers to media economics and management.

  2. 2.

    Even within psychology, actual or supposedly accurate testing procedures are controversial.

  3. 3.

    The percentages refer to the methods. In some contributions, more than one method was used and occasionally combinations of qualitative and quantitative methods.

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Author information

Authors and Affiliations

  1. Department of Communication, Johannes Gutenberg University Mainz, Mainz, Germany

    M. Bjørn von Rimscha

  2. Journalism and Communication Studies, University of Hamburg, Hamburg, Germany

    Juliane A. Lischka

Authors
  1. M. Bjørn von Rimscha
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  2. Juliane A. Lischka
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Correspondence to M. Bjørn von Rimscha .

Editor information

Editors and Affiliations

  1. FH St. Pölten, St. Pölten, Austria

    Jan Krone

  2. FH St. Pölten, St. Pölten, Austria

    Tassilo Pellegrini

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von Rimscha, M.B., Lischka, J.A. (2022). Methods of Media Economics. In: Krone, J., Pellegrini, T. (eds) Handbook of Media and Communication Economics. Springer, Wiesbaden. https://doi.org/10.1007/978-3-658-34048-3_78-2

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  • DOI: https://doi.org/10.1007/978-3-658-34048-3_78-2

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  • Print ISBN: 978-3-658-34048-3

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