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Prägung akademischer Gründer durch persönliche Beziehungen am Beispiel von FunSurf

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Zusammenfassung

Mit der Smartwatch von FunSurf sollen Kitesurfer zukünftig ihre Performance in Echtzeit erfassen und sich im Rahmen von globalen und lokalen Bestenlisten mit anderen vergleichen können. Träger dieser Geschäftsidee ist ein junger Akademiker (Gründer A), der sich noch während seines Studiums zur Gründung entschloss. Die vorliegende Fallstudie untersucht explorativ, welche Faktoren die Unternehmensgründung beeinflusst haben. Hierzu werden prägende Einflüsse von persönlichen Beziehungen des akademischen Gründers A analysiert, die auf seine Gründungsentscheidung eingewirkt haben. Neben dem familiären und außerfamiliären Umfeld werden unterschiedliche Erziehungsstile beleuchtet und darüber hinaus die Einflüsse des persönlichen Netzwerks analysiert.

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Notes

  1. 1.

    Ins Deutsche lässt sich der Begriff des „Organizational Imprinting“ am besten als „organisationale Prägung“ übersetzen.

  2. 2.

    In Rahmen dieser Arbeit handelt es sich bei der fokalen Entität um den akademischen Gründer.

  3. 3.

    Nahapiet und Ghoshal (1998, S. 243) haben folgende Definition aufgestellt: „Social capital [is] the sum of the actual and potential resources embedded within, available through, and derived from the network of relationships possessed by an individual or social unit“.

  4. 4.

    Marshall (1930) verwendet die Bezeichnung „Undertaker“.

  5. 5.

    Unter Selbstwirksamkeit wird nach Bandura (1997) die Überzeugung eines Menschen von seinen Fähigkeiten verstanden. Sie beinhaltet den Glauben an die eigenen Fähigkeiten und die Einschätzung, was mit diesen Fähigkeiten möglich ist (Schlägel und König 2014, S. 300). Das Individuum geht somit davon aus, selbst etwas bewirken und selbstständig Situationen bewältigen zu können.

  6. 6.

    An dieser Stelle ist darauf hinzuweisen, dass sich das Unternehmen noch in der Gründungsphase befindet. Das Interview wurde mit dem Ideengeber und Initiator des Projektes, Gründer A, geführt. Aus Gründen der Vereinfachung wird dennoch bereits von einem Gründer gesprochen.

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  1. Institut für Betriebswirtschaftslehre, Christian-Albrechts-Universität zu Kiel, Kiel, Deutschland

    Christian Marx & Mareike Peters

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  1. Christian Marx
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Correspondence to Christian Marx .

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Editors and Affiliations

  1. Fachhochschule Kiel, Kiel, Germany

    Petra Dickel

  2. Univ. Kiel, Kiel, Germany

    Achim Walter

  3. Univ. Kiel, Kiel, Germany

    Monika Sienknecht

  4. Univ. Kiel, Kiel, Germany

    Anke Rasmus

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Marx, C., Peters, M. (2019). Prägung akademischer Gründer durch persönliche Beziehungen am Beispiel von FunSurf. In: Dickel, P., Walter, A., Sienknecht, M., Rasmus, A. (eds) Fallstudien zu akademischen Ausgründungen. Springer Gabler, Wiesbaden. https://doi.org/10.1007/978-3-658-25700-2_5

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