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Endkundenfokussierte Feedbacksysteme im Energiebereich zur zielgruppenkonformen Kommunikation von Verbrauchsinformationen und Handlungsempfehlungen

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Kommunikation und Technik

Part of the book series: Europäische Kulturen in der Wirtschaftskommunikation ((EKW,volume 28))

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Zusammenfassung

Feedbacksysteme im Energiebereich, insbesondere zur Auswertung von Verbrauchsinformationen in privaten Haushalten, stellen ein probates Mittel zur Einsparung von Ressourcen dar. Mittelfristig werden Energieversorger durch den Rollout von Smart Metern eine passende Datengrundlage erhalten, welche solche Entscheidungsunterstützungssysteme für einen breiten Personenkreis zugänglich machen und auf aktuelle Trends im Bereich Smart Home einzahlen. Die vorliegenden Untersuchung soll einen Beitrag leisten, zur Konstruktion eines passenden Systems auf Basis von Grundlagen der Business Intelligence mittels der Erhebung eines Status Quo von aktuell bereits verfügbaren Systemen in dieser Domäne sowie der Identifikation von Gestaltungsempfehlungen aus der Forschung. Dazu wird zunächst auf die Grundlagen und Wirkungsmechanismen von Feedback eingegangen. Mittels einer Literaturuntersuchung wurden visuelle und inhaltliche Akzeptanzkriterien sowie der Wunsch des Nutzers nach Individualisierung und Personalisierung der Systeme aufgedeckt, stets mit dem Ziel einer langfristigen Erhaltung der Nutzung.

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Authors and Affiliations

  1. Lehrstuhl für Wirtschaftsinformatik, Tu Dresden, Dresden, Deutschland

    Tobias Weiss

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  1. Tobias Weiss
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Correspondence to Tobias Weiss .

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Editors and Affiliations

  1. Lehrstuhl Marketing, Fak Wiwi, Universität Dresden , Dresden, Sachsen, Germany

    Florian U.Siems

  2. Lehrstuhl für Marketing, Technische Univ Dresden, Dresden, Sachsen, Germany

    Marie-Christin Papen

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Weiss, T. (2018). Endkundenfokussierte Feedbacksysteme im Energiebereich zur zielgruppenkonformen Kommunikation von Verbrauchsinformationen und Handlungsempfehlungen. In: U.Siems, F., Papen, MC. (eds) Kommunikation und Technik . Europäische Kulturen in der Wirtschaftskommunikation, vol 28. Springer VS, Wiesbaden. https://doi.org/10.1007/978-3-658-21537-8_21

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  • DOI: https://doi.org/10.1007/978-3-658-21537-8_21

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