Conceptualizing the Transition to Servitization

Zusammenfassung

During the past two decades, customers increasingly demanded support, for example, in the management of capacity and risk, in the time to market reduction, the restructuring of cost or in the concentration of their core business. Therefore, customer have increasingly expected manufacturers to assist with solving their particular business problems rather than just providing products and goods (Reckenfelderbäumer 2004; Kleine et al. 2009). This demand may occur already during the early phases of the sales cycle or at any time during the operational phases.