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Media Multitasking with Television News: The Interaction of Content and Audience Factors

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Advances in Advertising Research (Vol. V)

Part of the book series: European Advertising Academy ((EAA,volume 5))

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Abstract

News programs are an important source of revenue for the media and communications industry. The FCC (2011) reports that advertising on news programs accounts for around 40% of a TV station’s revenue. A more recent report by the Pew Research Center (2013) points out that revenue from advertising expenditure on cable, local TV, and digital news platforms grew by at least 5% from 2011 to 2012.

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Authors and Affiliations

  1. Medill School, Northwestern University, Campus Dr 1870, 60208, Evanston, IL, USA

    Dr. Vijay Viswanathan

  2. ASCoR, University of Amsterdam, Klovenierburgwal 48, 1012CX, Amsterdam, Netherlands

    Dr. Hilde Voorveld

Authors
  1. Dr. Vijay Viswanathan
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  2. Dr. Hilde Voorveld
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Correspondence to Vijay Viswanathan .

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Editors and Affiliations

  1. Marketing and Communication Department, Zagreb School of Economics and Management, Zagreb, Croatia

    Ivana Bušljeta Banks

  2. Marketing Department, University of Antwerp, Antwerp, Belgium

    Patrick De Pelsmacker

  3. Depto. Financiacione Fac. de Ciencias Econ. y Empresariales, Universidad AutĂłnoma de Madrid, Madrid, Spain

    Shintaro Okazaki

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Viswanathan, V., Voorveld, H. (2015). Media Multitasking with Television News: The Interaction of Content and Audience Factors. In: Banks, I., De Pelsmacker, P., Okazaki, S. (eds) Advances in Advertising Research (Vol. V). European Advertising Academy, vol 5. Springer Gabler, Wiesbaden. https://doi.org/10.1007/978-3-658-08132-4_10

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