Abstract
In today's increasingly dynamic, volatile and complex business world, companies in many industries face new challenges when it comes to strategic planning. Scenario planning is a popular approach used by companies to meet these challenges. However, traditional approaches to scenario planning are complex and focus on the long term. Our solution is an enhanced, scenario-based strategic planning approach that integrates scenario planning into strategic planning. The approach is tool-based and therefore easy for firms to apply. We illustrate our approach with examples from different industries.
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Wulf, T., Meissner, P., Brands, C., Stubner, S. (2013). Scenario-based strategic planning: A new approach to coping with uncertainty. In: Schwenker, B., Wulf, T. (eds) Scenario-based Strategic Planning. Roland Berger School of Strategy and Economics. Springer Gabler, Wiesbaden. https://doi.org/10.1007/978-3-658-02875-6_3
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DOI: https://doi.org/10.1007/978-3-658-02875-6_3
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