Abstract
While consumers are browsing through the pages of a magazine, they are confronted with numerous print ads – and as research shows, most of them will be ignored or considered incidentally. Consumer’s ad exposure is extremely short.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
Preview
Unable to display preview. Download preview PDF.
Similar content being viewed by others
References
Ackerman , J. M.; Nocera, C. C. and J. A. Bargh (2010), “Incidental haptic sensations influence social judgments and decisions,” in: Science, Vol. 328, 1712–1715.
Armstrong, J. S. (2010), “Persuasive Advertising: Evidence-based Principles,” Basingstoke, Pal-grave Macmillan, New York.
Barsalou, L. W. (1999), “Perceptual symbol systems,” in: Behavioral Brain Science, Vol. 22, 577- 600.
Barsalou, L. W. (2008), “Grounded cognition,” in: Annual Review of Psychology, Vol. 59, 617–645.
Barsalou, L. W. (2010), ”Grounded cognition: Past, present, and future,” in: Topics in Cognitive Science, Vol. 2, 716–724.
Barsalou , L. W.; Simmons, W. K.; Barbey, A. K. and C. D. Wilson (2003), “Grounding conceptual knowledge in modality-specific systems,” in: Trends in Cognitive Science, Vol. 7(2),84–91.
Casson, R. W. (1983), “Schemata in cognitive anthropology,” in: Annual Review of Anthropology, Vol. 12, 429–462.
Citrin , A. V.; Stem, D. E.; Spangenberg, E. R. and M. J. Clark (2003), “Consumer Need for Tactile Input: An Internet Retailing Challenge,” Journal of Business Research, Vol. 56(11),915–922.
Gentner, D. and A. B. Markman (1994), “Structural alignment in comparisons: No difference without similarity,” in: Psychological Science, Vol. 5(3),152–158.
Gentner, D. and A. B. Markman (1997), “Structure mapping in analogy and similarity,” in: Ameri-can Psychologist, Vol. 52(1),45–56.
Hampel , S.; Heinrich, D. and C. Campbell (2012), “Is an Advertisement Worth the Paper it’s Print-ed on? The Impact of Premium Print Advertising on Consumer Perceptions,“ in: Journal of Ad-vertising Research, Vol. 52(1),41–50.
Klatzky, R. L. and S. J. Lederman (1992), “Stages of manual exploration in haptic object identifica-tion,” in: Perception and Psychophysics, Vol. 52(6),661–670.
Lederman, S. J. and R. L. Klatzky (1987), “Hand Movements: A Window into Haptic Object Recognition,” in: Cognitive Psychology, Vol. 19(3),342–68.
Lederman, S. J. and R. L. Klatzky (1993), “Extracting haptic object properties through haptic exploration,” in: Acta psychologica, Vol. 84, 29–40.
Markman, A. B. and D. Gentner (1993), “Splitting the differences: A structural alignment view of similarity,” in: Journal of Memory and Language, Vol. 32(4),517–535.
Marlow, N. and C. V. Jansson-Boyd (2011), “To touch or not to touch; that is the question. Should consumers always be encouraged to touch products, and does it always alter product percep-tion,” in: Psychology and Marketing, Vol. 28(3),256–266.
Minsky, M. (1975), “A framework for representing knowledge”, in: Winston, P. H. (ed.): The psychology of computer vision, McGraw Hill, New York, 211–277.
Murphy, G. L. (2004), “The big book of concepts,” Cambridge: MIT Press.
Peck, J. (2010), “Does touch matter? Insights from haptic research in marketing,” in: Krishna, A. (ed.): Sensory marketing: Research on the sensuality of products, Routledge, New York, 17–31.
Peck, J. and T. L. Childers (2003a), “Individual differences in haptic information processing: The ‘need for touch’ scale,” in: Journal of Consumer Research, Vol. 30, 430–442.
Peck, J. and T. L. Childers (2003b), “To have and to hold: The influence of haptic information on product judgments,” in: Journal of Marketing,Vol. 67, 35–48.
Peck, J. and T. L. Childers (2006), “If I touch it I have to have it: Individual and environmental influences on impulse purchasing,” in: Journal of Business Research, Vol. 59, 765–769.
Peck, J. and T. L. Childers (2008), “Effects of sensory factors on consumer behaviour: If it tastes, smells, sounds, and feels like a duck, then it must be a ...,” in: Haugtvedt , C. P.; Herr, P. M.; Kardes, F. R. (eds.): Handbook of consumer psychology, Psychology Press, New York, 193–219.
Peck, J. and S. B. Shu (2009), “The effect of mere touch on perceived ownership,” in: Journal of Consumer Research, Vol. 36(3),434–447.
Peck, J. and J. Wiggins (2006), “It just feels good: Customers’ affective response to touch and its influence on persuasion,” in: Journal of Marketing, Vol. 70, 56–69.
Peck, J. and J. Wiggins Johnson (2011), “Autotelic need for touch, haptics, and persuasion: The role of involvement,” in: Psychology & Marketing, Vol. 28(3),222–239.
Rubin, D. C. (2006), “The basic-systems model of episodic memory,” in: Perspectives on Psycho-logical Science, Vol. 1, 277–311.
Williams, L. E. and J. A. Bargh (2008), “Experiencing physical warmth promotes interpersonal warmth,” in; Science, Vol. 322, 606–607.
Zhang, S. and A. B. Markman (2001), “Processing product unique features: Alignability and in-volvement in preference construction,” in: Journal of Consumer Psychology, Vol. 11(1),13–27.
Author information
Authors and Affiliations
Corresponding author
Editor information
Editors and Affiliations
Rights and permissions
Copyright information
© 2013 Springer Fachmedien Wiesbaden
About this chapter
Cite this chapter
Langner, T., Fischer, A., Brune, P. (2013). Choose Your Ad Paper Type Carefully: How Haptic Ad Paper Characteristics Affect Product Judgments. In: Rosengren, S., Dahlén, M., Okazaki, S. (eds) Advances in Advertising Research (Vol. IV). EAA Series. Springer Gabler, Wiesbaden. https://doi.org/10.1007/978-3-658-02365-2_2
Download citation
DOI: https://doi.org/10.1007/978-3-658-02365-2_2
Published:
Publisher Name: Springer Gabler, Wiesbaden
Print ISBN: 978-3-658-02364-5
Online ISBN: 978-3-658-02365-2
eBook Packages: Business and EconomicsBusiness and Management (R0)