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Stakeholder Dialogue and Corporate Identity A Study of the Presentation of Stakeholder Dialogue in German and Danish Corporate Communication

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Kulturspezifik in der europäischen Wirtschaftskommunikation

Part of the book series: Europäische Kulturen in der Wirtschaftskommunikation ((EKW,volume 22))

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Zusammenfassung

Today, a significant element of the corporate identity and values of many companies consists of their being open and dialogue orientated in relation to stakeholders in the society to which they belong (cf. Morsing/Pruzan 2002: 273, Sandstrøm 2006: 16f., van Huijstee/Glasbergen 2008: 299).

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Author information

Authors and Affiliations

  1. Department of Culture and Global Studies, Aalborg University, Aalborg, Denmark

    Dr. Anne Grethe Julius Pedersen

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  1. Dr. Anne Grethe Julius Pedersen
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Editors and Affiliations

  1. Honkaistentie 26/4, Turku, 20900, Finland

    Christopher M. Schmidt

  2. Gertrudes iela 123-12, Riga, LV-1009, Latvia

    Ainars Dimants

  3. Hiekkaharjuntie 15, Jyväskylä, FIN-40660, Finland

    Jaakko Lehtonen

  4. , Dept. of Computer Science, Aarhus University, Aabogade 34, Aarhus, 8200, Denmark

    Martin Nielsen

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Pedersen, A.G.J. (2013). Stakeholder Dialogue and Corporate Identity A Study of the Presentation of Stakeholder Dialogue in German and Danish Corporate Communication. In: Schmidt, C., Dimants, A., Lehtonen, J., Nielsen, M. (eds) Kulturspezifik in der europäischen Wirtschaftskommunikation. Europäische Kulturen in der Wirtschaftskommunikation, vol 22. Springer VS, Wiesbaden. https://doi.org/10.1007/978-3-658-01236-6_6

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  • DOI: https://doi.org/10.1007/978-3-658-01236-6_6

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