Abstract
Pricing strategies in marketing suffer from the problem that it is difficult to model interdependencies with respect to price decisions of competing enterprises. We present an approach which tries to tackle these shortcomings, allows for additional insights into the pricing structure of a market, enables a classification of different types of competitive pricing schemes and can be incorporated into a profit optimization framework.
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© 1999 Springer-Verlag Berlin · Heidelberg
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Löffler, M., Gaul, W. (1999). A Classification Approach for Competitive Pricing. In: Gaul, W., Locarek-Junge, H. (eds) Classification in the Information Age. Studies in Classification, Data Analysis, and Knowledge Organization. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-60187-3_55
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DOI: https://doi.org/10.1007/978-3-642-60187-3_55
Publisher Name: Springer, Berlin, Heidelberg
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