Abstract
This paper presents the successful experience of a Danish campaign regarding clothes washing, which is an area that is usually considered to be both uninteresting and tedious. The aim of the campaign was to shift the clothes washing behaviour of consumers in an energy-efficient direction.
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© 2001 Springer-Verlag Berlin Heidelberg
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Hein, M., Jacobsen, B. (2001). Influencing Consumer Behaviour — Danish Clothes Washing as an Example. In: Bertoldi, P., Ricci, A., de Almeida, A. (eds) Energy Efficiency in Household Appliances and Lighting. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-56531-1_52
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DOI: https://doi.org/10.1007/978-3-642-56531-1_52
Publisher Name: Springer, Berlin, Heidelberg
Print ISBN: 978-3-540-41482-7
Online ISBN: 978-3-642-56531-1
eBook Packages: Springer Book Archive