Abstract
Whereas the theoretical foundations of user modeling and personalization techniques have been the subject matter of many works for several years, their practical implementation in IS has been neglected for a long time. In order to change this, we developed a couple of computer-assisted information, consulting, decision support and offering systems in our research institute in cooperation with German firms and public administration. A guideline in all of our works is to pragmatically individualize the dialogue between man and machine by user modeling. The operational area of the experiments that will be outlined below ranges from personalized management information systems (MIS) to training and advising systems. One particular experiment will be considered in some detail. This is an online tourism and spare time advising system; it stores information about the user’s cultural and leisure interests and generates individualized city tours or activity programs for longer stays. In order to do so, it uses content based as well as social filtering.
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Franke, T., Mertens, P. (2003). User Modeling and Personalization. In: Tseng, M.M., Piller, F.T. (eds) The Customer Centric Enterprise. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-55460-5_6
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DOI: https://doi.org/10.1007/978-3-642-55460-5_6
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