Abstract
In spring of 2013, Quebec City Tourism launched a web platform called “L’Effet Quebec”, seeking to get locals’ feedback about their favourite things to do, places to visit or restaurants to discover. This initiative exceeded expectations, as not only were high numbers of suggestions and votes delivered, but more importantly, plenty of buzz was generated among locals, tourists and tourism providers alike. In this case study, we share the key results as well as steps taken to ensure all stakeholders would benefit from the campaign, then and now, since this campaign has since been revisited in a winter version (early 2014).
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References
Quebec City Tourism (QTC). (2012). Performance report. Accessed May 10, 2014, from http://www.quebecregion.com/en/about-quebec-city-tourism/documents/
QTC website. Accessed August 9, 2013, from www.effetquebec.com
Aquarium du Quebec Facebook page. Accessed June 6, 2013, from https://www.facebook.com/aquariumduquebec
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© 2016 Springer-Verlag Berlin Heidelberg
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Gonzalo, F. (2016). How Quebec City Crowdsources Locals to Promote Its Destination. In: Egger, R., Gula, I., Walcher, D. (eds) Open Tourism. Tourism on the Verge. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-54089-9_22
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DOI: https://doi.org/10.1007/978-3-642-54089-9_22
Publisher Name: Springer, Berlin, Heidelberg
Print ISBN: 978-3-642-54088-2
Online ISBN: 978-3-642-54089-9
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