Summary
A model of consumer buying behavior that contains four variables and six parameters is described by a system of four linear differential equations.
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© 1976 Springer-Verlag Berlin Heidelberg
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Carman, J.M., Nicosia, F.M. (1976). Analog Experiments with a Model of Consumer Attitude Change. In: Mathematical Models in Marketing. Lecture Notes in Economics and Mathematical Systems, vol 132. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-51565-1_24
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DOI: https://doi.org/10.1007/978-3-642-51565-1_24
Publisher Name: Springer, Berlin, Heidelberg
Print ISBN: 978-3-540-07869-2
Online ISBN: 978-3-642-51565-1
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