Abstract
The youth tourist market in Macau is currently promising, as the number of college students is increasing every year, and these college students are potential customers in this market. The General Secretary of the Federation of International Youth Travel, Peter DeJong, pointed out that the actual consumption of young tourists has reached a high-end standard because of their long travel cycle, their high degree of environmental awareness and their courageousness to explore new environments. In particular, the per capita consumption is much greater than the economic benefits created by those who stay in five-star hotels “high-end tourists.” By promoting and developing this market, the related tourism enterprises could be structured to enhance a comprehensive and sustainable development in Macau’s tourism industry. The main focus of this research is to study college students’ motivation for leisure travel in Macau. The model of pull and push suggested by Dann (1977) was employed in this study to investigate college students’ motivation for leisure travel. The findings showed three categories in the push factors; a esthetics, learning, and self-actualization. Pull factors included the ability to find hygienic and comfortable accommodation and delicious food as two priority concerns while choosing a tourist destination. Finally, it is hoped that these findings can provide some possible recommendations to the tourism industry in Macau.
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Wang, Y., Lo, Y. (2015). A Study on College Students’ Motivation for Leisure Travel in Macau. In: Zeng, G. (eds) Tourism and Hospitality Development Between China and EU. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-35910-1_16
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DOI: https://doi.org/10.1007/978-3-642-35910-1_16
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