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Part of the book series: Advances in Intelligent Systems and Computing ((AISC,volume 191))

Abstract

This paper analyzes the search engine algorithms and ranking principle, we discussed the site structure, keywords, single-page optimization, and search engine penalties. In addition, search engine optimization techniques developed in recent years, which have a very important role in the corporate website ranking. In this paper, we use some search engine optimization technology applications to discuss this increasing technology.

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References

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© 2013 Springer-Verlag Berlin Heidelberg

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Xiaojie, X., Yuan, F., Jian, W. (2013). The Basic Principle and Applications of the Search Engine Optimization. In: Du, Z. (eds) Proceedings of the 2012 International Conference of Modern Computer Science and Applications. Advances in Intelligent Systems and Computing, vol 191. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-33030-8_11

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  • DOI: https://doi.org/10.1007/978-3-642-33030-8_11

  • Publisher Name: Springer, Berlin, Heidelberg

  • Print ISBN: 978-3-642-33029-2

  • Online ISBN: 978-3-642-33030-8

  • eBook Packages: EngineeringEngineering (R0)

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