Abstract
This chapter introduces how social networking, and in particular Facebook, has reshaped media consumption habits and what happens if a social networking site (SNS) becomes so significant as Facebook has in terms of internet usage. SNSs are both a threat and an opportunity for media companies. On the one hand, they are an effective tool for sharing news, enabling media content to reach many more users than ever before. On the other hand, media companies lose control over the distribution channels: it is the users themselves who decide what to share and in which way.
Research studies and academic papers are already available about trends in SNS usage. They show how these sites have grown in importance, especially among young people. In parallel, media companies are attracting more and more visitors from these sites. It seems that role of users in distribution becomes more significant than their role in content creation. The so-called social filtering has a great impact on the news market, since users trust more in their personal friends than in unknown editors.
The chapter describes the possible strategies and there long term consequences for media companies in this new environment. The case of a start-up Hungarian investigative journalism portal (atlatszo.hu) illustrates our findings.
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Age limit today is 13.
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Urban, A., Bodoky, T. (2013). The Impact of Facebook on News Consumption. In: Friedrichsen, M., Mühl-Benninghaus, W. (eds) Handbook of Social Media Management. Media Business and Innovation. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-28897-5_47
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