Abstract
In order to construct implementation performance measurement system of in China’s star hotels travel e-commerce, factor analysis is used in this paper. Based on the theoretic analysis, travel e-commerce implementation performance measurement system is designed. For illustration, a total of 200 valid questionnaires were obtained, the returns ratio was 100%, which satisfied the requirement that the questionnaire returns-ratio was not lower than 20% in the data investigation. By pre-test and pilot test, single-dimension scale test, reliability test and validity test, the empirical results show that the model fitting effect is better. Travel e-commerce implementation performance measurement system design can provide an effective theoretical guidance for Chinese star hotels to further improve e-commerce application efficiency.
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Ren, W., Zhang, T., Li, M. (2012). The Empirical Research of Travelling E-Commerce Implementation Performance Measurement System in China’s Star Hotels. In: Zhang, T. (eds) Future Computer, Communication, Control and Automation. Advances in Intelligent and Soft Computing, vol 119. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-25538-0_59
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DOI: https://doi.org/10.1007/978-3-642-25538-0_59
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