Research on Doctor-Patient Knowledge Transfer Model and Management Strategy Based on Patient Trust

Abstract

Doctor-Patient Trust plays an important role in doctor-patient relationship and in Doctor-Patient Knowledge Transfer. This paper designs Doctor-Patient knowledge transfer model based on patient trust through literature review, interviews, questionnaires. Meanwhile, this paper does empirical investigations for the variables of the model, and modifies the model of Doctor-Patient knowledge transfer. At last, this paper finds the influencing factors of Doctor-Patient knowledge transfer: perceived hospital strength, medical environment, publicity of information, relationship strength, satisfaction, communication competence. What’s more, this paper examines the mediating effect of patient trust in Doctor-Patient knowledge transfer. On this base, this paper modifies the Doctor-Patient knowledge transfer models. Finally, this paper proposes management strategy such as winning patient trust, training doctors communication skills by some means, Constructing standardized and public medical system.