Abstract
Across cultures, people conceptualize time as if it flows along a horizontal timeline, but the direction of this implicit timeline is culture-specific: in cultures with left-to-right orthography (e.g., English-speaking cultures) time appears to flow rightward, but in cultures with right-to-left orthography (e.g., Arabic-speaking cultures) time flows leftward. Can orthography influence implicit time representations independent of other cultural and linguistic factors? Native Dutch speakers performed a space-time congruity task with the instructions and stimuli written in either standard Dutch or mirror-reversed Dutch. Participants in the Standard Dutch condition were fastest to judge past-oriented phrases by pressing the left button and future-oriented phrases by pressing the right button. Participants in the Mirror-Reversed Dutch condition showed the opposite pattern of reaction times, consistent with results found previously in native Arabic and Hebrew speakers. These results demonstrate a causal role for writing direction in shaping implicit mental representations of time.
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Casasanto, D., Bottini, R. (2010). Can Mirror-Reading Reverse the Flow of Time? . In: Hölscher, C., Shipley, T.F., Olivetti Belardinelli, M., Bateman, J.A., Newcombe, N.S. (eds) Spatial Cognition VII. Spatial Cognition 2010. Lecture Notes in Computer Science(), vol 6222. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-14749-4_28
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DOI: https://doi.org/10.1007/978-3-642-14749-4_28
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