Abstract
The Branded Residence business is suffering on a global scale from the fall out from the credit crunch. Price premiums, seen consistently over recent years, are now hard, if not impossible, to achieve. In many markets people have simply stopped buying second homes. Financing models which have been valid for years are under scrutiny. A discussion during this year’s “ITB Hospitality Day”, held at ITB Berlin in March 2009 touched on the current difficulties and the effects of the actual crisis on Branded Residences. The following article covers some thoughts and principles of a business model that, despite the challenges of the current market, still has potential for branded hospitality developments.
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© 2010 Springer-Verlag Berlin Heidelberg
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Bacon, P. (2010). Branded Residences. In: Conrady, R., Buck, M. (eds) Trends and Issues in Global Tourism 2010. Trends and Issues in Global Tourism. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-10829-7_22
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DOI: https://doi.org/10.1007/978-3-642-10829-7_22
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Publisher Name: Springer, Berlin, Heidelberg
Print ISBN: 978-3-642-10828-0
Online ISBN: 978-3-642-10829-7
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